TL;DR
Snapchat is expected to grow to 217 million users by the end of 2017, with a 27.2% increase in 2016 and 13.6% in 2017. The social app currently has 150 million daily users worldwide, with millennials making up the greatest share of its American base.
As the hugely popular image messaging and multimedia app continues growing its user base to attract big advertising dollars, one thing is clear—this is just the beginning for Snapchat. An eMarketer report on Tuesday revealed that the social app—which claims to have 150 million daily users worldwide—would grow 27.2 percent during 2016 and then another 13.6 percent next year. That would put Snapchat at a whopping 217 million users by the end of 2017.
Millennials currently make up the greatest share of Snapchat’s American base. But in order to truly make a lasting impact in the social space, the company is aiming to appeal to a much broader audience.
In this story
This story was originally published in 1851 Franchise on August 25, 2016. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.