Rita’s Brings Back the Festive 4th of Gelati® Just in Time for Summer Celebrations

Rita’s Italian Ice & Frozen Custard is providing a way to celebrate the season with the return of its festive 4th of Gelati®, just in time for the start of summer. Available for a limited time at participating Rita’s locations from June 22 through July 5, the colorful treat features a five-layer stack of blue Italian Ice, creamy Vanilla Frozen Custard, and red Italian Ice, all topped with Firecracker Glitter for the patriotic finish.

“At Rita’s, we’re always looking for fun and memorable ways to help our guests celebrate the moments that bring people together, and the return of our 4th of Gelati® does just that,” said Carmela Hughley, SVP of Marketing Insights and Innovation at Rita’s Italian Ice & Frozen Custard. “This festive treat captures the spirit of the season with its patriotic layers and signature Rita’s flavors, giving families and friends a delicious way to celebrate the Fourth of July and make sweet summer memories.”

From June 29 through July 5, app users who purchase the 5-Layer Gelati will receive double loyalty punches.

The Rita’s Ice app provides rewards for purchases. New members can receive a free small Ice, Custard, or Gelati upon signing up.

Rita's Italian Ice is made fresh daily on-site and available in a rotating daily selection of more than 80 flavors. Other menu items at Rita’s include Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s Blendinis®, Milkshakes, and more.