Big Blue Swim School Campaigns for Families to Make Swim Lessons Part of Their Routine this Back-to-School Season

Big Blue Swim School, the family-first swim school built around a specialized, progress-driven curriculum, is encouraging families to make swim lessons part of their routine this back-to-school season. As schedules settle into place, the school year provides an ideal opportunity for children to make meaningful progress in the water while building confidence and developing life-saving skills.

As families settle into new routines this fall, swim lessons offer a consistent activity that helps children build confidence, develop new skills and carry that sense of accomplishment with them beyond the pool. Big Blue’s specialized curriculum gives children the opportunity to continue learning and growing throughout the school year, making swim lessons a natural addition to the back-to-school routine.

“Every new school year, parents put a lot of thought into incorporating activities and habits that will help their children grow, and swim lessons should be part of that consideration," said Chris DeJong, Founder and President of Big Blue Swim School. "When children participate consistently, they build confidence by reaching meaningful milestones in the water week after week. Those moments of progress often extend far beyond the pool and into the classroom, sports and everyday life."

Big Blue Swim School was founded with the belief that learning to swim is about more than just safety, it’s about building confidence, bravery and lifelong skills. Built around a specialized, progress-driven curriculum, Big Blue provides individualized instruction in a calm, supportive environment where children advance through meaningful milestones at their own pace. With highly trained instructors and a strong focus on family experience, Big Blue helps parents fit consistent swim lessons into busy schedules while providing children with individualized instruction that supports long-term growth in the water.

Founded in 2009 by U.S. National Team swimmer Chris DeJong, Big Blue Swim School helps children ages three months to 12 years build confidence in and around the water through a specialized, progress-driven curriculum. With highly trained instructors, small class sizes and a supportive environment designed for every stage of a child's swim journey, Big Blue partners with families to help children develop life-saving skills and confidence that extends beyond the pool. Today, the brand serves communities across the country with nearly 60 swim schools nationwide.