Iron 24 To Open First Location In September In Pearland, Texas

Following the recently finalized lease agreement, East Pearland's space is slated to open in September. The gym will be unstaffed and technology-enabled, with membership, access and feedback fully managed through the Iron 24 mobile app. The company has eliminated common frustrations like prolonged signups, upsells, contracts and inconvenient hours plaguing members at other gyms. Amenities include classic free weights, cardio and functional areas and recovery rooms with features such as red light therapy.

"Iron 24 is a refreshing, tech-forward take on the traditional gym experience - a perfect addition to Pearland's line-up of innovative retail and consumer businesses," said Marty Flanagan, brand president of Iron 24. "As we continue to seek big and bold ideas for Iron 24, we look forward to welcoming the Pearland community to our first-ever Iron 24 location this fall."

The tech-forward gym concept has been long in development at FranchiCzar, Iron 24's parent company.

Pearland, located on the southern end of the Greater Houston area, is a quaint suburb community with a small-town feel that is driving demand for innovative and disruptive technology-driven concepts to push further into the digital age.

"We are beyond excited to begin Iron 24's journey right here in our backyard," said David Graham, chief operating officer of FranchiCzar. "We are thrilled to contribute to the greater Houston community by providing a unique gym experience to people on their fitness + recovery journey."