Fresh Coat Painters Continues Mid-Year Momentum with 14 New Units Added and Record-Breaking Sales

Fresh Coat Painters, the residential and commercial painting franchise with over 170 units, is making significant strides in 2023, building on the momentum of a successful 2022. The company has implemented strategic initiatives to enhance profitability and customer experience, while also adding 14 new units to its growing portfolio.

"We started the year with some challenges, but we quickly found our footing and have been making great strides ever since," said Wayne Scherger, COO of Fresh Coat Painters. "We've revamped our sales process, focusing on in-home selling versus email proposals and have seen a significant increase in close rates as a result. We're proud to say that many of our owners have achieved their best ever sales years."

Last year, Fresh Coat saw a 34% system-wide increase in commercial sales and 170% increase in national accounts achieved. Fresh Coat gives entrepreneurs an exciting opportunity to leverage the brand’s proven and low-cost business model to achieve success in the thriving painting industry. Franchisees don’t need a brick-and-mortar facility, which keeps overhead costs down, and they can also tap into diverse revenue streams, including residential, commercial and national accounts, without any extra fees.

Franchise model success

Overall, franchisees don’t need to be painting experts or focused on reinventing the wheel — the team provides the business model, trusted brand name and support so they can be successful with Fresh Coat.

In addition to focusing on sales this year, Fresh Coat Painters has also put a heavy emphasis on profitability. For example, the company has recently launched the Profitability Excelerator, a six-month program designed to increase understanding of finance and accounting among its franchise owners.

"We're not just about producing jobs," Scherger said. "We conduct quarterly financial reviews with our owners to ensure their labor and material costs align with our models. If any changes need to be made, we're on top of it."

New initiatives launched

Fresh Coat Painters is also launching a peer group, Step Up and Rev Up, designed for owners or members to focus on their business. The last initiative is the Leadership Accelerator, which offers two different models designed for owners looking to scale their businesses.

"We promote a system called double-double, which aims to double revenue in three years or less by increasing profitability by 33%," Scherger said. "We help our franchise owners with every aspect of their business, from growth and scaling to profitability. This year, we have really focused on optimizing our support initiatives and we are already seeing great results."

Looking ahead, the Fresh Coat Painters team is continuing to invest in future growth, with plans to hit 200 units by the end of the year.

"We are very bullish on growth and have made heavy investments in technology, leadership, and support to ensure our franchisees can scale their business," said Fresh Coat President Tara Riley. "We continue to focus on franchise development and expect to pass the 200 mark by the end of the year. We know that means we have to find the right franchisees, help them grow profitable businesses and continue to expand our footprint."

Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 170 franchise locations nationwide. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand.