TL;DR
Dunkin' has rebranded its oldest and newest stores, showcasing the evolution of the coffee chain over its 68-year history. The first of Dunkin's next-generation stores is located in Quincy, Massachusetts, where the original location was established in 1950.
Earlier this year , Dunkin’ dropped ‘Donuts’ from its name and embarked upon a $100 million rebranding effort that involved revamping its existing locations. The first of Dunkin’s so-called next-generation stores popped up in Quincy, Massachusetts, which also happens to be the where the coffee giant’s original location was established in 1950.
Recently, Business Insider headed to Quincy to compare Dunkin’s first store--original facade still intact-- and its store of the future, both of which are owned by the same franchisees, Victor and Octavio Carvalho.
Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.
In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
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This story was originally published in 1851 Franchise on November 27, 2018. Burnaze summarizes and links to the original reporting.
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