School of Rock’s master franchisee sets up shop in Taiwan

John Caraccio, the music educator’s master franchisee in Taiwan, has announced the opening of School of Rock’s first Taiwanese location in Taichung City, with plans to open a further 19 schools in the market in the coming years.

“We are elated to be bringing such a unique and fun concept to Taiwan,” said John Caraccio, master franchisee of School of Rock and owner of SOR Taiwan Company Ltd.

“While most Taiwanese children learn either violin or piano, there is no system available for learning to perform with other kids, or to perform pop music and rock songs they actually enjoy. Now they will have that opportunity with the opening of our first School of Rock in Taichung City.”

The new flagship School of Rock is a 16,000 sq. ft, school-within-a-school building that houses the following: separate wings for children and adult performance-based learning and music practice rooms; sales and training rooms for franchisees; and a retail store.

“John Caraccio is passionate about Taiwan’s vibrant creative community, music education, and personal development,” said Rob Price, CEO of School of Rock.

“We are delighted to have him lead our efforts in Taiwan and we look to celebrate the long-term impact he will have on his students.”

Taiwan represents the brand’s 15th global market open or in development. In addition to its already 300 locations dotted around the world, the brand is developing locations in Ireland, Colombia and Portugal, with openings planned for the coming months.

2021 has been a strong year for the brand and recently opened its milestone 300th location.