Pilates Addiction moves past 350 licenses sold

Fitness franchise Pilates Addiction has reached a new milestone as the brand continues to open new studios.

Pilates Addiction announced that it has surpassed 350 licenses sold. This includes deals in 27 states. The Newport Beach, California-based brand currently has 40 studios open in 12 states.

In the near term, Pilates Addiction said it plans to open another 75 studios in early 2027. New locations include sites in Texas, California, Florida, Nevada, New Jersey, Michigan, Ohio, and Georgia.

Additional openings will increase Pilates Addiction’s presence in major markets, such as Dallas, Austin, San Francisco, Denver and Las Vegas, the company said.

“Selling 350 licenses is an incredible milestone, but what excites me most is this next phase,” said Sarah Luna, CEO of Pilates Addiction. “We’re watching this brand come to life in communities across the country. Studios are opening, memberships are building, and our owners are creating the kind of Pilates experience we believed was missing from the category. This fall will set the pace for what’s ahead.”

The new benchmark arrived quickly with Pilates Addiction reporting in May that it had sold 300 licenses. The brand reached the 250 mark in February while also announcing that it was investing more than $5 million in training.

Pilates Addiction also notes that it is shifting its expansion strategy from rapid franchise sales to opening studios at scale, supported by the infrastructure built to guide owners through real estate, training, pre-opening marketing, and studio launch.

Each studio features the brand’s patented Aurum Reformer, exclusive to Pilates Addiction, and is led by certified educators who guide clients through anatomy-informed, full-body training designed to build strength, control, and mobility.