Pet Business: DeNita Carani Joins Pet Wants as Brand President

Pet Wants , the pet health and wellness franchise that strives to improve the health and well-being of pets, recently added DeNita Carani to their leadership team as president. Carani is no stranger to the world of franchising. Before joining the Pet Wants team, Carani served as the senior director of operations for the in-home childcare franchise Jovie after owning the brand’s first franchise in the Atlanta market for ten years.

“I’ve been on both sides of the franchising equation,” said Carani. “I love that franchising allows everyday people to build a lifestyle for themselves and grow wealth for their families in a structured environment. I have owned a business previous to franchising as well, so I’ve seen how hard it is to be completely independent. The support, structure and best practices that a franchise brings are incredibly valuable.”

As a franchise industry veteran, she sees a lot of potential for Pet Wants . Spending in the pet industry has reached over $100 billion while more and more people are treating their pets as part of the family, meaning nutrition is at the forefront of their minds. Carani loves that Pet Wants allows local entrepreneurs and pet lovers to tap into that industry.