Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Opening in St. Louis

Slim Chickens opens a new restaurant in St. Louis, Missouri, bringing flavorful, fresh food to customers and expanding its presence in the market.

Read the original at Franchising.com
Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Opening in St. Louis

TL;DR

Slim Chickens opens a new restaurant in St. Louis, Missouri, expanding its presence in the market. The brand is known for its high-quality food and devoted fanbase, also known as "Slimthusiasts".

The chicken brand is known for its passionate group of followers in the markets in which it operates.

“Missouri loves Slim Chickens, and that is proven through the great success R Solutions has had with their location in Troy,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Slims’ and R Solutions’ commitment to providing flavorful, fresh food to customers will make their new location a frequent stop for St. Louis residents.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel as well as open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.

In this story

This story was originally published in Franchising.com on October 18, 2021. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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