TL;DR
McDonald's is testing a breakfast Happy Meal in its Tulsa, Oklahoma market, offering a new twist on the classic meal. The All Day Breakfast Happy Meal will be offered with two breakfast entree choices for kids.
All-day breakfast may be something kids can enjoy soon enough at McDonald’s. According to a recent Nation’s Restaurant News article, the fast food chain is testing out a breakfast Happy Meal in its 73-unit Tulsa, Okla., market.
The All Day Breakfast Happy Meal will be offered with two breakfast entree choices for kids. One option will be the McGriddle cakes—those that are usually used for McGriddle sandwiches—and the second option will be an egg-and-cheese McMuffin.
This isn’t the first change to the Happy Meal in recent years, as the brand now offers a smaller serving of fries, yogurt, and fruit options including Cuties clementines and apple slices. Though it would be the first time McDonald’s has offered a new entrée in its Happy Meal in over 30 years.
McDonald’s has seen positive same-store sales in the last three quarters thanks to all-day breakfast and is hoping that adding it into their Happy Meals will help the brand sell to one of their most important target markets—families.
In this story
This story was originally published in 1851 Franchise on September 26, 2016. Burnaze summarizes and links to the original reporting.
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