TL;DR
Pool Scouts President Michael Wagner discusses how the company uses geo-targeting to drive strategic growth. Wagner shared that targeting specific geographic areas has generated more success for Pool Scouts.
Pool Scouts President Michael Wagner was featured in an ongoing column titled "If I Knew Then" in which entrepreneurs and business leaders discuss lessons they have learned throughout their careers.
Crain's spoke with Wagner about how he has learned to make strategic business decisions, including targeting geographic areas such as Nashville that will generate success for Pool Scouts.
Said Wagner to Crain's, "Now, we are spending money and efforts in areas that will bring Pool Scouts more success. We have fewer leads, but more targeted leads in the right areas. It has really helped us generate a lot more success."
In this story
This story was originally published in 1851 Franchise on January 2, 2018. Burnaze summarizes and links to the original reporting.
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