Build-A-Bear Celebrates National Teddy Bear Day with Special Offer and Giveback Supporting Children's Hospitals

ST. LOUIS, Sept. 2, 2026 // PRNewswire // -- Build-A-Bear Workshop is celebrating National Teddy Bear Day on September 9 with a special one-day "2-for-$25 Lil' Cub" promotion available in Workshops and online.

For more than a century, teddy bears have remained one of the most beloved toys because they represent comfort, friendship and imagination, often becoming keepsakes tied to special memories for kids, parents and even grandparents. As families continue to seek meaningful ways to connect, Build-A-Bear's hands-on, make-your-own experience brings that timeless emotional connection to life, giving guests not only a furry friend to take home, but a shared memory they can carry with them long after the day is over.

"Teddy bears are timeless because they stand for comfort, friendship and imagination," said Kim Utlaut, Chief Brand Officer, Build-A-Bear Workshop. "At Build-A-Bear, we see every day how a furry friend can become part of a family tradition, a milestone memory or a simple reminder that someone cares. National Teddy Bear Day is really about celebrating the simple joy of a hug and the special connections our guests create through the Build-A-Bear make-your-own experience."

In the spirit of Build-A-Bear's mission to add a little more heart to life, the celebration will also support children in need. From September 9 through September 16, guests can support Build-A-Bear Foundation online or at the pin pad in stores. For every dollar donated during that period, Build-A-Bear Foundation will donate a teddy bear to a children's hospital, helping share hugs and comfort with kids who need them most.

Build-A-Bear has Workshops across the U.S. and around the world.