TL;DR
Baskin-Robbins is introducing a new OREO Cookie Collection featuring two flavors, Brookie Batter and OREO S’mores, for a limited time starting July 1. The collection includes sundaes, shakes, and cakes, and coincides with National Ice Cream Day on July 19.
This summer, Baskin-Robbins is stacking the menu with more OREO goodness than ever before. Joining the menu nationwide for a limited time starting July 1, the new OREO Cookie Collection features two delicious flavors, the all-new Brookie Batter and the fan-favorite returning OREO S’mores.
Leading the OREO collection lineup is new Brookie Batter flavor, a spoon-lickin’ treat made for anyone who’s ever struggled to choose between a cookie, a brownie and a scoop of ice cream. Made with OREO Cookie Pieces, the flavor combines Brown Sugar and Brownie Batter flavored ice creams with Chocolate Chip Cookie and Brownie Doughs, plus rich Brownie Batter flavored Swirls for an ooey-gooey scoop.
Also joining the summer lineup is the return of a fan favorite flavor, OREO S’mores. Back for a limited time, this fireside-inspired flavor brings together Toasted Marshmallow and Graham flavored ice creams with OREO Cookie Pieces and a chocolate cookie swirl for all the gooey, marshmallow-y goodness of a classic s’more with no campfire required.
Because one scoop simply isn’t enough, Baskin-Robbins is bringing both flavors to life across an entire collection of limited-time treats.
Guests looking for even more OREO goodness can dig into the OREO Brookie Batter Sundae, featuring two scoops of Brookie Batter Ice Cream topped with hot fudge, whipped cream, OREO Cookie Pieces and a cherry. For those wanting s’more sips this summer, the OREO S’mores Shake blends the returning favorite flavor with milk and simple syrup for a sippable take on the classic campfire treat.
And for all those backyard barbecues, family gatherings, and summer celebrations, Baskin-Robbins is serving up two OREO cakes. Guests can dig into the OREO Cookie Crunch Cake in a Box, layered with chocolate cake, OREO Cookie Pieces, OREO Cookies ‘n Cream Ice Cream, whipped frosting, cookie dough pieces, and fudge—all packed into a convenient re-closeable box so when finished, it’s a piece of cake to close up and save for later. Or they can slice into the OREO Cookie Cake, a crowd-pleasing ice cream cake featuring layers of OREO cookies with guest’s choice of ice cream and cake flavors.
The OREO Collection arrives just in time for National Ice Cream Day on July 19, and Baskin-Robbins is celebrating the only way it knows how, with more ice cream! The brand is turning the beloved holiday into a week-long celebration, giving fans even more reasons to scoop up the fun, including one sweet offer available all week long. Beginning on National Ice Cream Day, Baskin-Robbins Rewards members can enjoy $5 off an order of $20 or more through July 25 when ordering in-shop, through the BR App, or online at BaskinRobbins.
com*. Whether you’re grabbing your go-to scoop, trying both OREO flavors, or treating the whole crew to something sweet, it’s the perfect excuse to say yes to more scoops, sips, and slices.
Then, on July 26, the celebration continues with a BOGO Free Single Scoop offer* for Baskin-Robbins Rewards members, making it even sweeter to share a scoop with your bestie or keep both for yourself. We don’t judge!
Not a member yet? Guests can sign up for Baskin-Robbins Rewards now to make sure they don’t miss out on the celebration and exclusive offers.
Available for a limited time only this July and August, Baskin-Robbins is serving up all the OREO Cookie-packed flavor guests need to make this summer and National Ice Cream Day a little sweeter. To learn more about Baskin-Robbins’ premium ice cream flavors, beverages and frozen desserts, visit www. BaskinRobbins.com, download the BR App, and follow along on Instagram, TikTok, X and Facebook.
**Valid at participating U.S. Baskin-Robbins stores for Baskin-Robbins Rewards members. Terms and exclusions apply. Not available through delivery. For full offer details, visit the BR App. For full rewards program terms, visit baskinrobbins.com/en/terms-of/use.
In this story
This story was originally published in QSR Magazine on July 15, 2026. Burnaze summarizes and links to the original reporting.
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