TL;DR
Dairy Queen is planning to expand its DQ Grill & Chill model in Greenville, South Carolina, with a goal of opening 15 new locations. The brand is targeting the state and the Carolinas as significant growth markets.
Dairy Queen® is looking to expand its DQ Grill & Chill® model in the state of South Carolina, and is specifically looking at development in Greenville. The Greenville News recently spoke with vice president of franchise development Jim Kerr and South Carolina franchisee Brad Walker about the brand and their expansion plans.
According to the article, Dairy Queen is hoping to bring upwards of 15 new stores to the state and is looking for potential multi-unit franchisees.
“South Carolina as a state and the Carolinas as a whole are significant growth markets for us. They are actually targeted by us, which is kind of unusual for international brands like Dairy Queen, because most of them have already built and moved on to other growth areas in the US or internationally,” Kerr said.
The article also mentions how Brad Walker moved to South Carolina just because he saw the opportunity for success with the brand.
“The Grill & Chill model came about because a lot of people would close their stores during the winter up north. I saw potential here and not as big flux during the winter season,” Walker said.
In this story
This story was originally published in 1851 Franchise on February 22, 2016. Burnaze summarizes and links to the original reporting.
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