QSR Magazine: MOOYAH Burgers, Fries & Shakes Constantly Innovates Menu To Drive Awareness And Interest

In a faster-paced world, the excitement caused by limited time offers can help QSR and fast casual concepts stand out - especially with the millennial crowd. Beyond the short boost in awareness and interest, LTO's also offer franchise restaurant concepts the chance to experiment with menu options, tap into trends, and engage with existing customers. QSR Magazine took a look at how brands are approaching LTO's in their April issue, such as MOOYAH Burgers, Fries & Shakes and their recently launched monthly "Taste to Try" campaign.

“We want burgers that have a personality to them…but it has to be delicious,” Natalie Liu, Director of Marketing for MOOYAH, told QSR, adding that the campaign, offering fresh and fun takes on ways to combine existing menu options, helps guests get out of their ordering ruts.

The brand kicked off the "Taste to Try" campaign with a spicy "Double Diablo" burger, and will debut a new burger featuring their 23 toppings, three proteins, and three buns each month. However, Liu added that while the "Taste to Try" has made it operationally more efficient and simpler to execute across the franchise system, they could introduce true LTO's in the future.

“‘Taste to Try’ provides the shell for that,” Liu told QSR. “The beauty of this program is that it can grow with us.”