TL;DR
The quick-service restaurant industry is valued at $406.17 billion in 2024 and projected to surge to $662.53 billion by 2029. Leading brands such as McDonald's, Taco Bell, and Wendy's continue to expand and attract franchise investors.
The quick-service restaurant (QSR) industry remains a dominant force in the U.S. food sector, valued at $406.17 billion in 2024 and projected to surge to $662.53 billion by 2029. QSRs, known for their speed, affordability and convenience, continue to attract a steady stream of consumers — 37% of adults and 36% of children (ages 2-19) eat fast food every day.
Leading brands such as McDonald’s, Taco Bell and Wendy’s continue to expand, with McDonald’s alone planning to open 50,000 new locations globally by 2027. As consumer demand grows, so does the opportunity for franchise investors looking to enter this thriving market.
In 2025, QSR franchises are focusing on digital transformation, streamlined operations and innovative menu offerings to stay competitive. Whether it’s a health-conscious smoothie brand or a bold, flavor-packed burger joint, these franchise opportunities present strong potential for success in an industry that shows no signs of slowing down.
- Initial investment: $1,584,750 - $3,980,200
Top QSR franchises
- Unit count: 8,500+
With its bold flavors, creative collaborations and pop-culture influence, Taco Bell dominates the Mexican QSR market. From the viral success of Doritos Locos Tacos to late-night Cravings Boxes, it keeps fans engaged with constant innovation.
Initial investment: $177,450 - $446,900
Unit count: 110+
Pure Green capitalizes on the booming demand for superfoods by offering nutrient-rich smoothies, açai bowls and cold-pressed juices. The franchise is designed for efficiency, making it an appealing choice for health-conscious entrepreneurs looking for a streamlined operation.
Initial investment: $1,312,200 - $3,085,000
Unit count: 590+
Known for combining Mexican and American flavors, Del Taco serves everything from freshly grilled carne asada tacos to classic burgers. Its drive-thru convenience and competitive pricing make it a go-to for value-conscious customers.
Initial investment: $650,000 - $950,000
Unit count: 65+
The Great Greek Mediterranean Grill delivers a taste of the Mediterranean with scratch-made dips, grilled meats and warm pita. Health-conscious diners appreciate the balance of bold flavors and nutritious ingredients.
- Initial investment: $942,000 - $1,388,000
International flavors
- Unit count: 360+
Famous for its signature Potato Olés and bold “West-Mex” flavors, Taco John's has become a staple in the Midwest. The brand continues to expand with new store formats, appealing to franchisees seeking a strong regional player.
Initial investment: $718,065 - $1,801,600
Unit count: 180+ (in the U.S.)
This French-inspired bakery café is known for its artisanal bread, delicate pastries and elegant storefronts. Paris Baguette's combination of quality ingredients and a refined atmosphere attracts both everyday customers and café connoisseurs.
Initial investment: $545,500 - $1,294,000
Unit count: 760+
Customization is key at QDOBA, where guests build their own burritos, bowls and quesadillas. Unlike many competitors, its menu features fresh, house-made ingredients and flavorful, chef-inspired creations.
Initial investment: $322,310 - $974,290
Unit count: 200+
With no microwaves, freezers or can openers in its kitchens, Baja Fresh delivers bold Mexican flavors using only fresh, high-quality ingredients. This commitment to freshness keeps customers coming back for flavorful, made-to-order meals.
Initial investment: $310,095 - $2,828,707
Unit count: 7,200+
With fresh, never-frozen beef and premium menu innovations like the Pretzel Baconator, Wendy’s continues to challenge industry giants. The brand’s digital initiatives and loyalty programs help maintain its competitive edge.
Burger and sandwich options
Initial investment: $1,486,000 - $3,176,500
Unit count: 1,700+
Known for its charbroiled burgers, Carl's Jr. embraces bold flavors and indulgent menu options. The brand’s focus on high-quality ingredients and creative promotions keeps it relevant in a competitive market.
Initial investment: $639,000 - $1,593,000
Unit count: 180+
A Texas-born favorite, Taco Bueno prides itself on made-to-order Tex-Mex classics like burritos, tacos and nachos. Its dedication to fresh ingredients has earned a devoted regional following.
Initial investment: $416,450 - $1,779,750
Unit count: 20+
As the largest Indian fast-casual chain in the U.S., Curry Up Now modernizes street food with dishes like tikka masala burritos and deconstructed samosas. Its fusion menu and fun branding set it apart.
Initial investment: $464,700 - $1,164,000
Unit count: 90+
Cousins Subs is a Midwest institution known for its made-to-order sandwiches and commitment to locally sourced ingredients. Franchisees benefit from strong community ties and brand loyalty.
Initial investment: $242,270 - $564,200,
Unit count: 150+
One of the oldest sub chains in the U.S., Blimpie has built its reputation on freshly sliced meats and classic sandwiches. The brand’s legacy and consistent menu offerings continue to attract loyal customers.
Initial investment: Starting at $350,000
Unit count: 540+
A Mediterranean-inspired QSR with fully customizable pitas, Pita Pit offers an assortment of healthy meal options. The brand’s emphasis on customization and fresh ingredients has made it a favorite among health-conscious diners.
Healthy and customizable
Initial investment: $317,000 - $603,000
Unit count: 50+
This premium sandwich franchise stands out with its gourmet hot sandwiches and rich historical branding inspired by the 18th-century Earl of Sandwich.
Initial investment: $235,000 - $491,500
Unit count: 40+
With Asian-inspired stir-fry bowls cooked to order, Teriyaki Experience focuses on healthy, flavorful meals served quickly. Its fast-paced service appeals to busy professionals and students.
Initial investment: $739,438 - $896,334
Unit count: 13
A fast-casual barbecue destination, Mighty Quinn’s is celebrated for its slow-smoked meats and authentic Southern flavors. The brand’s commitment to traditional smoking techniques and high-quality ingredients has made it a leader in the barbecue QSR space.
Initial investment: $308,455 - $602,878
Unit count: 70+
As one of the first major players in the poke industry, Pokeworks emphasizes sustainability, fresh seafood and fully customizable Hawaiian-inspired bowls.
Franchise Website
Initial investment: $234,000 - $653,000
A health-focused fast-casual franchise specializing in made-to-order salads, wraps and grain bowls. With fresh, customizable ingredients and a focus on nutritious meals, Saladworks has expanded across the U.S., appealing to health-conscious consumers.
Initial investment: $208,800 - $683,140
Unit count: 145+
This superfood café franchise takes nutrition seriously, serving antioxidant-rich açai bowls, smoothies and fresh juices to wellness-focused customers.
Initial investment: $210,190 - $839,860
Unit count: 230+
Hawaiian comfort food is the heart of L&L Hawaiian Barbecue, where plate lunches with grilled meats, rice and macaroni salad bring island flavors to the mainland.
Initial investment: $227,000 - $324,000
Unit count: 300+
Hand-cut fries, grilled-to-order sandwiches and fresh-squeezed lemonade define Penn Station’s approach to high-quality fast-casual dining. With a focus on fresh ingredients and a made-to-order approach, the brand has built a loyal following across multiple regions.
Initial investment: $133,899 - $451,628
Unit count: 80
Everbowl is a fast-casual superfood concept specializing in acai bowls, smoothies and other nutrient-packed offerings. The brand promotes a healthy lifestyle with simple, natural ingredients and a strong focus on community engagement.
Initial investment: $307,000 - $753,000
Unit count: 30+
A fast-casual franchise focused on eco-friendly, chef-designed salads, warm bowls and wraps made with locally sourced ingredients. Just Salad is also known for its sustainability initiatives, including reusable bowls and carbon labeling on menu items.
The QSR industry remains one of the most dynamic and resilient sectors in franchising. Whether you’re interested in established giants like Taco Bell and Wendy’s or emerging brands like Pure Green and Everbowl, these franchises offer strong potential for success. With evolving consumer trends and strategic brand innovations, now is a great time to explore your next QSR investment.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
In this story
This story was originally published in 1851 Franchise on February 13, 2025. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
