Flo Rida Equity Partnership with Beyond Juicery + Eatery

Recording artist Flo Rida has joined the likes of Rick Ross and Megan Thee Stallion as yet another musician invested in the franchise industry with a multimillion-dollar partnership with Beyond Juicery + Eatery, a made-to-order smoothie, juice, wrap and salad concept with more than 50 units, Fast Casual recently reported.

The rapper, whose given name is Tramar Dillard, will support the brand’s growth in the health and wellness space. His role will include opening restaurants and helping lead guest engagement efforts as Beyond Juicery + Eatery expands.

As part of the deal, Beyond Juicery + Eatery plans to enter additional South Florida markets with support from Flo Rida’s business experience and public profile.

"I've always believed that success starts with taking care of yourself, and wellness has always been a core part of how I approach life and business," Flo Rida said in a statement.

Board member Niko Moschouris spearheaded the collaboration with support from co-founder Mijo Alanis, who said the company wanted a partner who would take a hands-on role rather than simply lend their name to the brand.

"That's exactly the kind of franchise partner we want representing Beyond," Alanis said.