Batteries Plus at Full Charge Heading into the Second Half of 2026 with 15 Signed Agreements for 30 New Units

Growth and momentum

The brand’s growth in 2026 reflects the use of a diversified, essential-service model with emphasis on the commercial business. Franchisees serving hospitals, school systems, municipalities and community organizations are posting some of the system’s strongest sales results to date.

"Our growth so far this year reflects the strength of a model built for durable, everyday demand," said Victor Daher, VP of Franchise Development at Batteries Plus. "Owners are increasingly investing in more than one unit, and many are seeing their strongest returns on the commercial side, serving the hospitals, schools and municipalities that depend on reliable power. That commercial-first mindset is fueling both franchisee performance and the pace of our development."

That momentum was on full display in May at the brand’s annual Sales Achievement Event in Orlando, which recognized outstanding owners from across the system:

• Rookie of the Year honors for Sion Owen, who built a strong commercial presence in the Minneapolis metro after launching through the brand's Commercial First program

Leadership changes

During the first half of 2026, leadership changes occurred, including Jon Sica promoted from Chief Operating Officer to President. The franchise development team gained new roles, including Rick Schanz as Franchise Development Manager of Resales/Conversions and Scott Buchalter promoted to Senior Director of Relations and Administration.

The company engaged GoGather as its event-management partner through 2027 and contracted with HOTDISH to refine development strategy and reach multi-unit operators. On the consumer side, Batteries Plus launched its national “Battery Pack” advertising campaign, highlighting store personnel and their knowledge.

Community impact

Community impact remained central to the brand's first half through its Power with Purpose program. In February, Batteries Plus announced its largest single-year holiday contribution to date, donating more than 1.6 million batteries to the U.S. Marine Corps Toys for Tots Program to help ensure donated toys arrive ready to use.

This summer, Batteries Plus extended that commitment through support of Veterans of Foreign Wars (VFW), as demonstrated through its Power with Purpose: America 250 campaign in partnership with LUXPRO. In conjunction with the campaign, Batteries Plus and LUXPRO will donate approximately $17,000 to the VFW's National Veterans Service Program, supporting veterans and their families.

Batteries Plus is also developing and investing in technology designed to strengthen the owner experience. Building on the AI-ready enterprise architecture the brand has developed over the past several years, Batteries Plus is creating proprietary tools in-house rather than turning to an outside vendor, an approach still uncommon across franchising.

"We are investing in this brand the same way our owners are betting on it," said Joe Malmuth, Chief Development Officer of Batteries Plus. "We spent the past several years building an AI-ready foundation from the inside out rather than buying it off the shelf, and we are now developing proprietary tools on top of it to take friction out of everyday operations for our franchisees and their customers."

The brand's first half of the year was matched by a wave of national honors spanning franchising, retail and workplace culture, including:

With over 800 locations open and in development across all 50 states and Puerto Rico, Batteries Plus provides a nationwide network for battery and power solutions.