TL;DR
A recent survey by Mintel found that half of American adults had ordered food delivery in the last three months, citing convenience and entertainment as reasons. The survey also found that 65 percent of respondents said it was more fun to go out to eat, but convenience was a major factor in ordering delivery.
Who wants to leave the house when you can have food brought right to you? According to a recent Washington Post article, a survey by research firm Mintel found that half of American adults had ordered food delivery in the last three months and 60 percent did so to avoid going out into the world.
“Before, when people thought of delivery, it’d be pizza or maybe a Chinese restaurant,” said Caleb Bryant, an analyst at Mintel. “Now any food, from fast food to fine dining, can be delivered right to your couch.”
Forty-one percent of people said that they wanted to order in so that they could catch up on movies and television shows, while 25 percent said the reasoning for their orders were so that they could eat alone.
Food delivery was found to be most popular among millennial men in urban areas, with 69 percent of them saying they have ordered in during the last three months. Women on the other hand, reported 58 percent of 18 to 34-year olds.
“This is really about convenience,” Bryant said. “People can get restaurant-quality meals at home, without having to gather together their friends or significant other.”
While dining in may be more convenient, 65 percent of survey respondents said it was more fun to go out to eat.
In this story
This story was originally published in 1851 Franchise on October 26, 2016. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
