TL;DR
Massage Envy announced co-founder Shawn Haycock as brand ambassador and Executive Director of Massage Therapy and Industry Relations. Haycock co-founded Massage Envy in 2002 and helped it expand to over 1,100 locations before departing in 2020.
SCOTTSDALE, Ariz., Sept. 2, 2021 // PRNewswire // - Today, Massage Envy announced co-founder, Shawn Haycock will join the team as brand ambassador in the new role of Executive Director of Massage Therapy and Industry Relations.
Haycock was a licensed massage therapist when he co-founded Massage Envy in 2002 and helped it expand from one location in Scottsdale to a network of over 1,100 franchised locations across 49 states. He served with Massage Envy for 19 years before departing in 2020 to pursue consulting and other business ventures.
"I am honored to serve as the Executive Director of Massage Therapy and Industry Relations for the best and biggest massage brand in the category. I look forward to sharing our brand story with the industry," said Haycock. "I have devoted my entire career to improving the profession. We founded Massage Envy to create opportunities for more therapists to pursue their passion and my mission in this new role is to build on that great work."
As part of his responsibilities, Haycock will lead corporate efforts to positively promote the Massage Envy brand.
"We are absolutely delighted to have Shawn back with the brand," said Beth Stiller, Massage Envy CEO. "As our co-founder and through his direct experience as a massage therapist and Massage Envy franchisee, Shawn brings great credibility to the role of representing our brand with trade groups, massage therapy schools, research organizations, and academic institutions. Shawn is a recognized expert who understands this."
In this story
This story was originally published in Franchising.com on September 3, 2021. Burnaze summarizes and links to the original reporting.
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