Checkers and Rally’s Celebrates Grand Opening for New Kentucky Location in Lexington

Checkers and Rally’s, the double drive-thru burger and fries’ brand, announced the grand opening of its latest restaurant in Lexington located at 2975 Richmond Road.

Read the original at Franchising.com
Checkers and Rally’s Celebrates Grand Opening for New Kentucky Location in Lexington

TL;DR

Checkers and Rally’s has opened a new location in Lexington, Kentucky, at 2975 Richmond Road, with a grand opening celebration that included giveaways and promotions. The Falcons Group, led by CEO Shamsu Charania, is operating the new location, which is part of the brand's expansion across the United States.

To commemorate the occasion, a grand opening celebration took place on Wednesday, March 26, beginning with a ribbon-cutting ceremony at 10 a.m. Guests took advantage of a special promotion, with the first 50 customers receiving a free Big Buford with purchase, a giveaway that was repeated at 5 p.

m. The celebration continued on Thursday, March 27, at 10 p.m.

, when the first 25 guests received exclusive Checkers and Rally’s swag, including a branded baseball cap. On Friday, March 28, additional giveaways were available, with the first 50 guests at both 10 a.m.

and 5 p.m. receiving a free small fry with purchase.

“We are thrilled to bring our bold flavors and exceptional value to Lexington, welcoming back loyal guests and introducing Checkers and Rally’s to new faces,” said Charania. “Our mission extends beyond serving great food – we’re dedicated to creating job opportunities, supporting career growth, and becoming a meaningful part of the Lexington community. We look forward to

providing a place where guests can gather, enjoy great food, and make lasting memories.”

The Falcons Group, led by CEO Shamsu Charania, is proudly spearheading the launch of the new Lexington location. Charania brings over 20 years of experience in the franchising industry and, along with his dedicated team, oversees a robust portfolio of more than 90 locations, including brands like Dunkin’, TGI Fridays, and Qdoba. The group currently operates over 50 Checkers and Rally’s locations, and their ambitious plans for continued growth make this grand opening a significant milestone.

Merged in 1999 to form one concept, Checkers and Rally’s primarily operates through a proven franchise model, in which owners benefit from brand recognition, operational support, and marketing resources. Potential franchise prospects can develop on less than half of an acre, which is half the size of competing drive-thru concepts. Checkers and Rally’s current strategy is targeting select markets throughout the United States, particularly in South and Central Wisconsin, New Jersey, Pennsylvania, Southern California, Las Vegas, Florida, and South Carolina.

Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its bold, craveable food, famous fries, exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally's® restaurants.

With over 700 restaurants and room to grow, Checkers and Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers and Rally's is dedicated to being a place where franchisees and employees who work hard can create opportunities for themselves, their families, and their communities. In recent years, the brand has earned several of the industry's most prestigious awards including Franchise Times Top 500, Entrepreneur Top 500, Franchise Business Review’s “Satisfaction Award,” “Top Food Franchise” in 2023 and “Most Profitable Franchise” in 2022.

The brand also earned recognition for its best-in-class training and education programs, winning four prestigious Brand Hall Group awards in 2024.

Checkers Drive-In restaurant franchises are small but efficient making our restaurants easy to operate and typically reduced overhead costs.

In this story

This story was originally published in Franchising.com on April 11, 2025. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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