TL;DR
Franchise Dictionary Magazine features an article on successful franchisee strategies by Dawn Abbamondi, Director of Brand Development and Marketing at SMB Franchise Advisors. Abbamondi emphasizes the importance of adapting to franchise practices and continuous learning for success.
In the latest issue of Franchise Dictionary Magazine, SMB Franchise Advisors Director of Brand Development and Marketing Dawn Abbamondi plays the game ‘Two Truths and a Lie’ to exemplify the ways in which a franchisee can be successful in any new franchise.
Abbamondi’s truths? Be willing to adapt to the franchise practices and keep learning. “Accept that the franchisor knows the procedures that will lead to success,” Abbamondi writes. “ Follow the system, use the processes, and be a team player.”
The lie? Guaranteed success. This misconception, Abbamondi emphasizes, is when new franchise owners believe the franchisor has done everything to guarantee success. “No one can start a business, ignore it and achieve success. The same holds true for investing in a franchise,” she writes.
In this story
This story was originally published in 1851 Franchise on October 21, 2019. Burnaze summarizes and links to the original reporting.
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