TL;DR
Pet Wants Vice President of Sales and Operations Paul Kamm discusses the brand's commitment to community-based marketing and finding the right people for franchising. Pet Wants aims to have over 400 franchises by 2028.
In an interview with Business RadioX, Pet Wants’ Vice President of Sales and Operations Paul Kamm elaborates on how the pet wellness brand seeks to expand. Pet Wants joined the Strategic Franchising umbrella company to offer more support and guidance on how best to grow while keeping core brand values intact.
“Our business is really built around community-based marketing, going out to farmer’s markets and events and educating people and making contact,” said Kamm. “So we were looking for people that had kind of a spirit to serve — what we call values relational marketing, or relationships.”
Pet Wants is committed to finding the right people for franchising who, as Kamm puts it, “really want to dedicate [themselves] to helping pets get better.” Pet Wants is currently in 150 territories, with 47 added last year. So far this year, it has signed 15 franchise agreements and aims for over 400 franchises by 2028.
In this story
This story was originally published in 1851 Franchise on September 29, 2022. Burnaze summarizes and links to the original reporting.
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