Piada Italian Street Food eyes national expansion with capital raise

The 62-unit brand is pursuing a strategic capital raise to fuel a massive national scale-up. The goal? Transforming from a regional powerhouse into a national leader with a target of more than 1,000 U.S. locations.

While Mexican and Mediterranean concepts have long dominated the fast-casual landscape, a major player is moving to claim the industry's largest untapped territory: Italian.

National expansion plans

Piada Italian Street Food, the 62-unit brand known for its chef-driven hand-rolled piadas, pastas and salads, is pursuing a strategic capital raise to fuel a massive national scale-up. The goal? Transforming from a regional powerhouse into a national leader with a target of more than 1,000 U.S. locations. The chain declined to comment on how much money it was hoping to raise, instead telling FastCasual that it was in "the early stages of exploring growth opportunities."

While legacy brands like Fazoli's occupy the value tier, Piada is carving out a premium niche, positioning itself to own the "white space" between traditional QSR and full-service dining.

"This is not just a typical fundraising story," the company stated in a recent press packet. "It's the emergence of a potential category leader in one of the largest unmet opportunities in U.S. dining."

The brand has tapped Arlington Capital Advisors to lead the raise. Piada has been backed by L Catterton since 2013, a partnership that helped the brand refine its model across seven states, including Ohio, Texas, and North Carolina.

Performance track record

The move toward a national footprint is backed by a track record of consistent performance that defies current industry headwinds. While many in the sector have struggled with fluctuating traffic, Piada reports:

• 29 consecutive quarters of positive same-store sales.

• 49% cumulative growth over the last four years.

• Positive traffic in FY2025, contrasting a broader industry decline.

• $224,000 average first-month sales in new market entries.

The brand also boasts an 86% Public Satisfaction Score, signaling high guest loyalty for its menu of hand-rolled piadas, salads and pastas.

Brand concept and leadership

Founded in 2010 by Chris Doody, Piada was inspired by the family run street food carts of Rimini, Italy. The concept centers on the piada, a thin Italian flatbread baked on a stone grill and customized with fresh, chef-driven ingredients.

Under the leadership of Doody, Co-CEO Lance Juhas and Chief Culinary Officer Matt Harding, the Columbus, Ohio-based company has mapped out additional growth for 2026. This capital signal could serve as the catalyst for institutional investors to finally move into the multi-billion-dollar Italian segment at scale.

Cherryh Cansler is Publisher of FastCasual.com and Vice President of Connect Food. She has been covering the restaurant industry since 2012. Her byline has appeared in Forbes, The Kansas City Star and American Fitness magazine, among many others.