Christian Brothers Automotive Awarded Prestigious Franchise Customer Experience Certification

The Franchise Customer Experience Certification is awarded to franchise brands with validated practices that drive higher franchisee profitability. Christian Brothers Automotive completed a comprehensive evaluation, which included an independent review of 32 key practices, interviews with franchisees and consumers, and analysis of third-party data.

Franchisee and Consumer Focus

The rigorous assessment by the Franchise Customer Experience Institute highlights Christian Brothers Automotive’s focus on creating value for both franchisees and consumers. The certification validates the brand’s effective practices and commitment to ongoing improvement and best in class unit economics.

Christian Brothers Automotive’s Chief Growth Officer, Brad Fink, was among several industry leaders who shared insights that helped inform the development of the certification. “At Christian Brothers Automotive, our success is rooted in strong relationships—with our franchisees, our guests, and the communities we serve,” said Fink. “Earning the Franchise Customer Experience Certification affirms our belief that when you invest in the experience of those you serve and support, everything else follows.

We’re honored to be recognized for the work our teams and franchisees do every day to create meaningful impact, and we’re proud to have contributed to the development of this important certification.”

This certification not only acknowledges Christian Brothers Automotive’s dedication to its franchisees and guests but also grants access to a wealth of resources from the Franchise Customer Experience Institute. These resources, including hundreds of tools and research materials, are designed for further improvement in the guest experience and franchisee profitability.