Why You Don't Need a Construction Background to be a Green Homes Franchisee

Though green building and design is increasingly seen as essential for commercial building in the U.S., the growing demand for eco-friendly residential homes has largely been unmet. Now, Green Home Builders USA is stepping in to meet that demand and is looking for qualified franchisee candidates who are looking for a rare and lucrative opportunity to corner a growing market with little competition. The best part? Franchisees don’t even need to have experience with construction or home building.

Green Home Builders USA offers two distinct investment opportunities for prospective franchisees: area developers, who will recruit franchisees and build out new markets, and single-unit franchisees themselves, who will introduce the business to partners and consumers looking for green building and design solutions for residential homes.

One of the major hurdles for developers getting into green building and design is that the standards, resources, and information are largely inaccessible. One of Green Homes’ key innovations is collecting and breaking down everything there is to know about green building and design in a way that makes sense to laypeople.

“We’ve built a system that allows us to take a builder who has zero experience in green building, and with just a week’s training, equip them with everything they need to know so that they could go to a conference with clients and explain every detail of what we do,” said Josh Hughes, Green Home Builders’ Operations Manager.

Franchise support system

In addition to training, Green Homes franchise owners have access to marketing support, a dedicated sales team, business growth support, a network of builders, suppliers, and products, as well as a turnkey business solution. Franchisees also have access to the brand’s proprietary software, Green Cloud Suite, which offers end-to-end business management tools.

“We want people who have a drive to make decisions that have a positive impact on both their business and their community,” said Louis Fennell, Green Home Builders’ Marketing Manager. “We don’t want people who are out there building homes that last for 10 years, then going back in 10 years to sell upgrades or a new home. Our franchisees take pride in what they do.”

Successful franchisees

For example, when Catherine and Jonathan Gallo were unable to find the green housing they initially sought in the Fort Worth, Texas area, they decided to address this demand by franchising as area developers with Green Home Builders. The couple eventually brought a business proposition to Catherine’s twin sister and her husband, Nancy and Peter Mbugua.

The value that the Gallos and Mbuguas saw in bringing the business to Texas went far beyond filling a gap in the real estate market; the business partners described bringing a more sustainable lifestyle to Texans and designing a higher-quality home for families to live in.

“We want all the people in our community to enjoy coming home to a well-designed home,” said Peter. “We want to show that our plans have been well thought out, promote healthy living, conserve water and electricity in an economically efficient way, and demonstrate why it is so important to live sustainably. We don’t want our clients to feel like they have to settle for a home at any price; our homes will last a long time and are built to live in for the long haul.”

Moving forward, Green Homes USA shows no signs of slowing down and is eager to continue introducing entrepreneurs to the lucrative, sustainable building world. “We’ve built a franchise opportunity that really has no competition in our field, and that's a rare thing, so it’s never a challenge to drum up interest,” Fennell said. “And because we’ve got training down to a science, we can take people with relatively little experience in green building and make them experts in no time. So we’re really just out there looking for good people who see the value of what we do and want to get on board.”