TL;DR
Multi-unit franchisee John Heifner has opened a new WORKOUT ANYTIME location in Knoxville, Tennessee, expanding his existing portfolio. The new location offers affordable membership rates and a hands-on approach to ownership.
A new WORKOUT ANYTIME location has opened off of Maynardville Highway in the Halls Crossroads neighborhood of Knoxville.
Franchisee John Heifner owns three locations in the area, and is confident that the affordable membership rate offered at WORKOUT ANYTIME coupled with the team's hands-on approach to ownership will appeal to locals.
"The thing I think we have in addition is there is a level of intimacy with a club about this size," he said. "When you get into a big-box gym, no matter whether you have every amenity in the world, there is a feeling of anxiety that people have going into a really big location. I know most of the people at Powell and they know me. They know the owner."
The 7,000 square feet of space and upwards of 100 pieces of equipment at the new WORKOUT ANYTIME is accessible whenever members please -- and Heifner anticipates having the potential of having 3,000 of them.
In this story
This story was originally published in 1851 Franchise on October 5, 2016. Burnaze summarizes and links to the original reporting.
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