TL;DR
Daily Jam earns an Inaugural 2020 Innovators Award for its ghost kitchen concept, a virtual-only fast-casual brunch franchise. Daily Jam launched two virtual concepts, CinnaSwirl and Mindful Bowls, in early 2020 prior to the pandemic.
The Innovators Awards are compiled based on the originality and creativity of the innovation. Tapped as one of the five winners, Daily Jam demonstrated a clever and creative use of an existing second hot line to implement two ghost kitchens, also known as virtual-only concepts in 2020.
“We initially added the second hot line to better serve our customers on busy weekends and to help with catering and large orders,” said Berekk Blackwell, president of Daily Jam. “But then we thought, how can we use this during the week? The answer was our two virtual concepts that became a lifeline during the pandemic.”
Daily Jam launched both CinnaSwirl and Mindful Bowls in early 2020 prior to the pandemic. With the demand for third-party delivery increasing, Daily Jam’s ghost kitchens gave the brunch concept a leg up in ensuing turbulent times. The ghost kitchens allowed Daily Jam to sustain their operations and retain more staff.
In this story
This story was originally published in Franchising.com on December 8, 2020. Burnaze summarizes and links to the original reporting.
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