CNBC: Wendy's just released a hip-hop mixtape—here's what the CEO had to say

Last week, Wendy's dropped a hip-hop mixtape called "We Beefin'?" to highlight the franchise's focus on serving fresh food. Wendy's CEO Todd Penegor told CNBC that the mixtape was created to further differentiate itself from its competitors.

"It's really about telling our food story, that we're fresh, never frozen, and we called out a few of the competitors along the way, but we want to really make sure that people understand that we are fresh and we're a little bit different," Penegor told " Mad Money " host Jim Cramer.

The fast-food giant's strong social media presence ( 2.46 million Twitter followers ) has been an ongoing focus for the brand as they engage with customers on a hyper-personal level. The strong connections the brand has created online has contributed to 20 consecutive quarters of same-store sales growth.

According to Penegor, the franchise will continue to focus on the customer online and in-store. They are currently making strides in leveraging new technologies to make the in-store experience more efficient.