TL;DR
Life Time is launching an innovation hub to test and incubate wellness technology startups across its portfolio of luxury athletic clubs. The hub will be open to select tech companies and provide access to Life Time members and live club environments for real-world testing.
Life Time has mastered several categories as an upscale athletic country club operator, from being at the forefront of the pickleball and personal training booms to scaling CTR (Core. Tone. Reform.), its reformer-based Pilates class.
It now wants to become a testing ground for the next big thing in wellness technology, unveiling a program called the Life Time Innovation Hub, the company announced on LinkedIn.
“It’s a fantastic place to test what’s next,” Life Time wrote.
The new Innovation Hub will be open this spring to select tech companies that are beyond the deck stage.
In particular, Life Time is looking for companies in wearables, human performance and recovery tech, nutrition platforms, training software, AI for facility management, energy and water efficiency and infrastructure that improves the performance of large-scale spaces.
Participants accepted to the Innovation Hub will have access to Life Time members who have opted in at select clubs to test new products, live club environments for real-world testing and direct feedback from Life Time leadership. The right partners, Life Time added, could see a path to a potential long-term collaboration.
A Life Time Innovation Hub partner interest form can be found here. The application requests basic company information, a brief product description and details on funding stage.
In this story
This story was originally published by Courtney Rehfeldt in Athletech News on April 29, 2026. Burnaze summarizes and links to the original reporting.
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