Noodles & Company Looks to Optimize the Guest Experience with Healthy Menu Options and Digital Ordering

After launching the most successful product rollout in quick-service history last year, Noodles & Company is ready to once again surge with renewed efforts to boost sales . The fast casual brand has set its sights on becoming more attractive to customers with dietary accommodations and reigniting its interaction in the online ordering realm.

A QSR article stated that Noodles & Company has included a “personalized nutritional calculator to help customers create dishes according to dietary preferences, like keto and paleo.”

The company has increased its variety of zoodle –zucchini noodle–dishes, which now includes two new offerings, and the addition of gluten-free pipette shells to its menu substitution options.

According to the QSR article, “Pushing a healthy brand positioning makes sense for Noodles. The company engaged Wakefield Research to survey customers and found that 52% of people want to eat more vegetables this summer and make steps toward a healthier lifestyle. However, 53% feel healthy habits often fall apart when dining out.”

In addition, Noodles & Company seeks to build its digital presence as the brand will relaunch its app later this year. As part of the brand’s significant growth due to third-party delivery systems , the company also aims to use its digital platforms as a means to increase overall sales.