TL;DR
Nekter Juice Bar is partnering with regional farmers to source watermelons for its seasonal drinks as part of its Farm-to-Cup initiative. The program aims to ensure freshness of the produce.
As part of its Farm-to-Cup initiative, the juice chain is sourcing watermelons from regional farms. The watermelon connection will help the chain offer seasonal drinks to customers. The farms include Borders Melon in Edinburg, Texas, Melon 1 in Barnwell, South Carolina and Van Groningen & Sons in Manteca, California.
Nekter CEO Steve Schulze said in a statement that the program will ensure freshness.
“Our new Farm-to-Cup program ensures that our watermelon — in fact, all of our produce — is the best and freshest that it can be,” he said.
In this story
This story was originally published in 1851 Franchise on July 18, 2018. Burnaze summarizes and links to the original reporting.
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