As Remote Work Is Here To Stay and Focus Remains on Home Renovation Projects, Footprints Floors Looks to Expand Footprint in Philadelphia

Footprints Floors, the 150-plus-unit flooring franchise, experienced double-digit growth in 2021 following the onset of the COVID-19 pandemic that shuttered offices and sent people back to work, and live, in their homes – blurring the lines between a work-life balance. Now, with its sights set on continued expansion in 2022, the brand is looking to Philadelphia where there are three territories available for potential franchisees.

“We awarded 62 territories for Footprints Floors in 2021, making it a standout year for the brand,” said Bryan Park, founder and chief executive officer of Footprints Floors. “Philadelphia is a prime market for us, and we’re excited to bring our professionalism and first class service to the community.”

Philadelphia serves as an ideal franchise opportunity not only because of the territory available, but because of the approach residents of the city are taking toward their home improvement projects.

According to the Philadelphia Inquirer, the city’s homeowners are eager to complete home projects in 2022, as is much of the rest of the country. The newspaper reported that the top five projects for homeowners in Philadelphia include kitchen remodels, bathroom removals, landscaping, interior painting and exterior painting. Of course, a kitchen and bathroom remodel often includes new flooring, which gives franchisees with Footprints Floors an opportunity to seize.

The desire for homeowners to renovate their spaces provides ample opportunity for Footprints Floors franchisees. Additionally, the low startup costs associated with franchising with the brand allow owners to get up and running more quickly than other franchise opportunities.

Philadelphia-based Footprints Floors franchisee Arnett Hudson was the brand’s 50th franchisee and opened in its 100th territory. He said that Footprints Floors places emphasis on customer service and satisfaction, and that’s what drew him to the brand.

“Coming from my background in management, customer service is key for me,” said Hudson. “I know the importance of effective and positive customer service, and I was impressed with the tremendous emphasis that Footprints Floors placed on customer service and satisfaction. There is no better way to attract and maintain a loyal customer base. The Footprints model aligned perfectly with my views, and each conversation that I had with members of the corporate team made me even more excited to jump right in.”

In addition to Footprints Floors’ focus on quality customer service, it was also the low startup and overhead costs that attracted Hudson to the brand. Franchisees are able to work out of their homes, so the cost of a brick-and-mortar storefront is eliminated.

Franchisee support is also important at Footprints Floors, and Hudson said that his connection with the leadership team at corporate sealed the deal for him.

“The support from Mike Edwards [franchise development manager] and the rest of the team has been astounding,” he said. “At one point, I sent Mike an email with a question, and I received a thoughtful response back in moments. That solidified it for me — I wanted to be a part of a company that cared so deeply to respond so promptly. The training process has also been incredible, and I feel like I’m entering into ownership with the skills that I need to hit the ground running and achieve success.”

Franchisees who sign on with the brand are able to utilize support and training from the internal team, while helping it expand its reach in southeastern Pennsylvania.

Upon his return to Littleton, Colorado after serving in the U.S. Air Force, Bryan Park noticed that Denver’s flooring industry lacked a higher level of customer service and sophistication. So, in 2008, he founded Footprints Floors, which today specializes in installing hardwood floors, carpet, tile floors, backsplashes and laminates. With more than 50 current locations, Footprints Floors offers franchisees a robust support system including a call center, flexible hours for work-life balance and a low cost of entry with outstanding economics.