Multi-Franchise Owner Vik Patel Accelerates His Business Portfolio Growth With Take 5 Oil Change

In 2020, Vik Patel, President and CEO of Purple Square Management Company, decided to diversify his franchise portfolio with Take 5 Oil Change®. Two years later with 10 operational Take 5 Oil Change locations, Patel sees growth opportunity with the brand.

Purple Square Management Company, headquartered near Tampa, owns and operates franchise locations across 13 states, with brands including Dunkin® Donuts/Baskin Robbins, Popeyes® Louisiana Kitchen, The Brass Tap, Rent-A-Center®, and Rim Tyme Custom Wheels and Tires. They currently operate Take 5 Oil Change locations in Florida.

“We see tremendous growth with our Take 5 franchises,” said Patel. “The brand recognition and reputation has made for a ramp-up and new locations are taking off very quickly. Consumers find new stores in convenient locations and, combined with the advertising that Driven Brands is doing, the brand awareness is amazing.”

Patel noted that all business is about creating a great customer experience so that people return again and again. Quick service restaurants may see a customer as often as five times a week, so there are multiple opportunities to deliver a great customer experience. With an oil change, you may not see that customer again for four to six months, so creating an exceptional customer experience and building a loyal customer base is critical.

“Take 5 offers fast and convenient service with strategic location and a stay-in-your-car model - meaning customers have their oil changed without having to get out of the car,” said Patel. “Customers are offered a bottle of water, the staff is friendly, and customers are not pressured to buy additional add-on services. Once someone comes in for their first oil change, the great guest experience brings them back, and they tell their friends and family. That is a winning formula.”