Modern Market Eatery Franchise: FAQs and Opportunities

Owning a Modern Market Eatery franchise offers a unique opportunity to be part of a brand that is redefining the fast-casual dining experience. Known for its chef-inspired menu, commitment to sustainability and operational efficiency, Modern Market has positioned itself as a leader in the industry.

But as you consider joining this innovative franchise, you likely have questions about what it takes to become a successful franchisee. To help you make an informed decision, we’ve compiled answers to the 10 most frequently asked questions about owning a Modern Market Eatery franchise.

1. How much is the franchise fee?

The initial franchise fee for a Modern Market Eatery franchise is $40,000. This fee grants you the rights to open and operate your Modern Market Eatery restaurant. If you choose to develop multiple restaurants under an Area Development Agreement, the fee structure adjusts slightly, with the first restaurant’s franchise fee being $40,000 and each subsequent restaurant requiring a $30,000 fee.

2. What is the royalty fee?

Franchisees are required to pay a royalty fee of 5% of their gross sales. This fee is payable weekly and is deducted directly from the franchisee’s designated bank account through electronic funds transfer (EFT). The royalty fee helps cover the ongoing support and resources provided by Modern Market Franchising, LLC.

3. How much can I make?

According to the 2024 Franchise Disclosure Document (FDD), the 18 company-owned Modern Market Eatery locations open for the fiscal year of 2023 saw an average unit volume (AUV) of $2.3 million. However, individual results can vary based on factors like location, management and market conditions.

4. What kind of training and support does Modern Market offer?

Modern Market provides extensive training and support to its franchisees. This includes a comprehensive initial training program that covers all aspects of operating a Modern Market Eatery. Additionally, the franchisor offers ongoing support, including marketing assistance, site selection support and access to its proprietary technology platform.

5. What makes a successful franchisee?

Successful Modern Market franchisees typically have a strong background in business management or the restaurant industry, although this is not mandatory. A passion for providing high-quality, healthy food and a commitment to operational excellence are crucial traits. Modern Market looks for franchisees who are community-focused and eager to grow within the brand.

6. What is the estimated initial investment?

The total estimated initial investment for a single Modern Market Eatery ranges from $928,500 to $1,468,750. This includes costs such as the franchise fee, leasehold improvements, kitchen equipment and initial inventory.

7. What are the real estate requirements?

Modern Market Eatery locations can operate in spaces as small as 2,000 square feet, making the brand highly adaptable to various real estate formats. This flexibility allows franchisees to consider both traditional and non-traditional locations, including malls, airports and universities.

8. What is the ongoing marketing requirement?

Franchisees must contribute 1% of their gross sales to the Brand Fund, which supports national and regional marketing initiatives. Additionally, there is a requirement to spend 1% of gross sales on local advertising efforts. These contributions ensure that the brand remains visible and competitive in the marketplace.

9. How long does it take to open a Modern Market Eatery after signing the franchise agreement?

The timeline from signing to opening can vary, but it generally takes between five to 18 months, depending on factors such as site selection, financing, permits, construction and municipal inspections.

10. Can I talk to current franchisees?

Yes, Modern Market encourages prospective franchisees to speak with current owners to gain insights into the business. This can provide a realistic view of what to expect when operating a Modern Market Eatery and help you decide if it’s the right fit for you.