TL;DR
McDonald's is offering to pay for 55 percent of the costs upfront for the remodeling of its locations to implement the 'Experience of the Future' design. The brand hopes to have close to 2,500 locations updated by the end of the year.
McDonald’s is ready to offer the “Experience of the Future” design, but franchisees are only seeing the price tag. According to a recent QSR Magazine article, the new additions to store locations could cost anywhere from $150,000-$700,000 for each location.
The brand’s digital push will drive the redesign with new kiosk ordering, dessert counters and table service with locater technology. McDonald’s hopes to have close to 2,500 locations updated by the end of the year, starting with the free-standing U.S. locations. Corporate is even offering to pay for 55 percent of the costs upfront for the remodeling to make sure everything goes as planned.
While some franchisees may have doubts, first quarter results for the fast food chain were much higher than expected with other forward-thinking initiatives from Steve Easterbrook such as All Day Breakfast and the new Big Mac lineup.
In this story
This story was originally published in 1851 Franchise on May 15, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.