Franchise Deep Dive: Pink Zebra Moving Franchise Costs, Fees, Profit and Data

REPORTED COST TO GET IN: $140,007 to $197,497

REPORTED ROI (Item 19): $678k (Average revenue for a corporate location)

Pink Zebra Moving is an emerging moving and hauling franchise concept that offers a variety of services, including residential and commercial moving, furniture rearranging, loading and unloading, pickup and delivery, and provides moving boxes and packing supplies.

Pink Zebra Moving is headquartered in Birmingham, Alabama and was established by Ron Holt, who also founded Two Maids & A Mop.

As of October 2023, there are eight Pink Zebra Moving locations in Oklahoma City, Oklahoma; Nashville, Tennessee; Birmingham, Montgomery; Auburn, Alabama; Columbus and Athens, Georgia; and Wilmington, North Carolina.

The brand is actively offering franchise opportunities nationwide and aims to have as many as 25 open locations by the end of 2025.

At its core, Pink Zebra Moving’s business model is focused on providing reliable and trustworthy moving services for both residential and commercial clients. However, according to founder Ron Holt, Pink Zebra Moving aims to stand out from its competitors and effectively turn the moving industry upside down. Speaking to 1851 Franchise, Holt described Pink Zebra Moving as the “world’s first happy moving company.”

Pink Zebra Moving has a number of surprises in store for its customers, including but not limited to free food, surprise gifts, fun music and a visit from the company mascot Zeke the Zebra.

“Pink Zebra Moving is changing the game, and you can be part of the revolution,” according to the site. “When you think of hiring movers, what comes to mind? Movers don’t show up on time, things get broken, the bill doesn’t match the estimate. The list could go on and on. Pink Zebra Moving is here to disrupt the industry — we’re the first and only moving company that wants to go the extra mile to show our customers that we care.”

Prospective franchise owners will receive ample training to get them up and running. The brand features a detailed pre-open process that takes anywhere from 75 to 120 days, and its goal is to have new franchisees open for business within 90 days of the execution of a franchise agreement. Franchisees are required “Pink Zebra University,” where they will be trained to utilize and follow systems and solutions such as:

• Pre-opening instructions

• Proprietary software solutions

• Unique lead generation techniques

• Detailed sales script

• Proven lead conversion strategies

• Formula based pricing structures

• Effective hiring practices

• Team member motivational strategies

• Daily and weekly operations

According to the brand’s consumer-facing website, in the first 12 months of operation for the Pink Zebra Moving corporate location in Birmingham, Alabama, the brand saw an average revenue of $678K, an average net income of $116K and an average net profit margin of 17.03%.

As of the publishing of this story, the initial investment cost to franchise is $140,007 to $197,497. This investment is broken down into the following costs:

• Initial Franchise Fees: $45,000 to $60,000

• Truck Investment: $35,600 to $44,600

• Startup Costs: $18,152 to $23,172

• Initial Marketing: $16,000

• Real Estate: $13,300 to $23,000

• Additional Funds: $11,955 to $30,725

The initial franchise fee required to open a Pink Zebra Moving franchise ranges from $45K to $60K. Prospective franchisees must also have at least $65K in liquid capital and a minimum net worth of $175K.

• Ron Holt — Founder

• Lauren Bowen — President

• Cole Latham — Finance Director

• Jim McDaniel — Moving Expert

• Hayden Patton — Sales Specialist

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