TL;DR
Branded menu items can boost sales and increase consumer trust, with 54% of consumers willing to pay more for sandwiches featuring brand-name condiments or spreads. McAlister's Deli has successfully incorporated branded ingredients into their menu items, such as Butterball smoked turkey.
Putting well-known brands and logos on restaurant menus is hot right now—and for good reason. Brand-name ingredients on menus can boost sales, increase consumer trust and drive traffic.
What’s more, over half (54%) of consumers say they’d be willing to pay more for sandwiches that feature brand-name condiments or spreads, according to Technomic’s 2016 Sandwich Consumer Trend report.
The article cited McAlister’s Deli as an example:
McAlister’s Deli recently rolled out a Garden Fresh Turkey sandwich LTO. It features Butterball smoked turkey, Havarti, spinach, guacamole, tomatoes and olive oil vinaigrette on nine-grain bread. The chain had previously menued a California Turkey Reuben with Butterball turkey, coleslaw, Swiss cheese and Thousand Island dressing.
In this story
This story was originally published in 1851 Franchise on July 18, 2017. Burnaze summarizes and links to the original reporting.
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