Why Trampoline Parks Are Standing Out In The Franchising Industry

The franchising industry is made up of multiple segments. From restaurants and salons to cleaning services and fitness centers, each brand competes against other players in a specific market. At times, it can be difficult for franchisors to separate themselves from the rest of the pack. So when an emerging brand has the opportunity to create an entirely new segment and dominate the market, it can pay off.

According to CNBC, that’s what happened with the trampoline park franchise Sky Zone. The brand first got its start in 2002—its original goal was to make trampolines into a professional sport. But when that didn’t work out, Sky Zone switched directions. It’s now at the forefront of the trampoline park industry.

Right now, Sky Zone is a chain of 140 trampoline parks in five countries. The majority of its parks are franchised—they each contain wall-to-wall trampoline courts, workout areas and foam pits. Revenues for Sky Zone’s locations last year totaled $240 million. Because of that success, more brands are trying to find their own place in the now booming trampoline segment.

"There are over 600 trampoline parks in 16 different countries around the world," said Jeff Platt, Sky Zone’s CEO. "It is a real industry now. It generates over $1 billion in revenue."