TL;DR
Papa Murphy's has identified Augusta, Georgia as a key development market for its take 'n' bake pizza concept. The brand aims to appeal to busy families with its unique approach to pizza.
Papa Murphy's has exciting growth plans in store for the Augusta, Georgia area.
According to The Augusta Chronicle, the take 'n' bake pizza concept will be the perfect fit for local parents on the move who want fresh pizza ingredients for their families, cooked on their own time.
“Our growth models show there is untapped opportunity to appeal to a different kind of dining segment, because we’re different than the typical pizza place,” Papa Murphy's Vice President of Franchise Sales Gary Payne told The Augusta Chronicle. “People take our fresh pizzas and bake them at home, so we’re going after a different target: moms and dads and families who are trying to solve the dinnertime dilemma.”
In this story
This story was originally published in 1851 Franchise on December 1, 2016. Burnaze summarizes and links to the original reporting.
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