TL;DR
Crunch Fitness has reached its 2-million-member mark, with Julia Dever signing up as the 2-millionth member. The brand's growth is attributed to its franchisees and loyal members, despite challenges in the fitness industry during the pandemic.
The 2-millionth member, Julia Dever signed up at Crunch Norwalk in Connecticut, where she was surprised with a special celebration and awarded $2,000 worth of prizes, including a complimentary two-year gym membership and various gifts.
"We are proud to welcome our two-millionth member to the Crunch family," said Jim Rowley, Worldwide CEO of Crunch Fitness. "This has been an impressive run and is a testament to all of the Crunch team members worldwide that have contributed to our continued expansion."
"Our franchisees have been hugely instrumental in the strength and growth of the Crunch brand and have allowed us to cross this two million mark," said Ben Midgley, CEO of Crunch Franchise. "The past two years have been a challenge to the fitness industry. But thanks to our loyal members and the dedication of our franchisees, Crunch has led the health club industry in growth throughout the pandemic."
In this story
This story was originally published in Franchising.com on June 22, 2022. Burnaze summarizes and links to the original reporting.
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