The Era Brand Expands Its Footprint in Southeastern Pennsylvania With Latest Reading-Based Affiliation

Pagoda Realty, now doing business as Pagoda Realty ERA Powered, was founded in 2014 by current broker/owner and real estate professional, Craig Stringer. Stringer’s real estate career began in 1999, after he finished his first home renovation project and fell in love with the process. Both of Stringer’s parents were also involved in the industry, as his mother was a real estate agent and his father was a builder.

Like his mother, Stringer quickly became a reputable agent in Berks County, amassing dozens of five-star reviews, closing hundreds of transactions, and serving in leadership positions on the Reading Berks Association of REALTORS board.

Within the past year, Stringer has enhanced his firm’s service capabilities by relocating to a new, state-of-the-art office, and he is strengthening his leadership team with the addition of co-owner and Chief Growth Officer Todd Sell. Sell is familiar with Stringer and the firm’s affiliated sales professionals, as he regularly hosts hands-on agent development sessions and has mentored many members of the firm. Sell has also contributed to the local community as a fellow member of the Reading Berks Association of REALTORS board.

Together, he and Stringer bring decades of local experience and industry relationships, which have contributed to the firm’s identity as a collaborative, community-first business.

As part of the ERA network, Stringer, Sell, and their nearly 50 affiliated agents will be equipped with business-building tools and marketing designed to connect buyers and sellers more effectively, helping to drive activity. The ERA Powered branding option allows the firm to maintain its existing local brand identity while gaining support and broader resources beyond its existing market.

Stringer and Sell intend to familiarize their existing agents with the brand’s streamlined tech stack and marketing tools to help them grow their books of business. Post-affiliation, the duo plans to explore nearby acquisition opportunities and leverage the network’s offerings, including state-of-the-art listing presentations and a streamlined CRM platform, to attract other nearby producing agents.

Headquartered in the heart of Berks County in Spring Township, Pagoda Realty ERA Powered is within driving distance of some of the country’s largest metropolitan areas, including New York City, Philadelphia, Baltimore, and Washington, D.C. Berks County itself also offers a blend of community amenities, including parks, numerous well-performing schools, and a cost of living just below the national average, which has helped to drive steady demand in the housing market for both families and young professionals.

• The ERA brand offers a global referral network and technology suite, including the MoxiWorks platform, which supports a connected client experience.

• Team ERA University provides professional development resources in the brand’s learning platform.

• Marketing programs offered by the ERA brand include TextERA and buyer and seller follow-up programs.

• A relationship with Canva provides Canva Enterprise accounts for affiliated agents at no additional cost.

• Pagoda Realty ERA Powered hosts year-round fundraising events supporting local individuals and organizations. The firm operates through its philanthropic arm, the Pagoda Realty Legacy of Love, which hosts recurring golf tournaments, mum sales, holiday gift drives, and various food and supply drives.

• According to realtor.com®, the median home list price in Berks County is $305,000.