Houston, Texas Joins HB Protein Smoothies' Growing Footprint with New 6-Unit Deal

Scottsdale, Arizona — HB Protein Smoothies continues its national growth streak, announcing a new 6-unit franchise agreement to bring the brand to Houston, Texas. The deal was signed by a confidential, experienced restaurant operations group working with Nick Hernandez from H5 Ventures for real estate.

The Houston signing comes on the heels of HB’s recently announced multi-unit agreement spanning Arizona, Idaho, and Oregon, underscoring the brand’s accelerating momentum across markets nationwide. With back-to-back multi-unit deals landing within weeks of each other, HB continues to attract seasoned restaurant operators looking for a concept that pairs strong unit economics with a simplified path to growth.

"This group has exactly the operational discipline we look for in a multi-unit partner," said Dan Rowe, CEO of Fransmart and investor in HB Protein Smoothies. "They know restaurant operations, and they immediately saw how easily HB converts into existing footprints. Pair that with a 32.49% adjusted EBITDA — that combination is hard to find, and experienced operators know it."

"We’re so excited to add Texas to the map," said Daniel Boone, co-founder of HB Protein Smoothies. "Every time a group like this signs on, it just confirms what we already know — this brand works because it’s simple, it’s healthy, and it’s community-driven. We can’t wait to see what this group does once they open."