Starbird Names Former Jersey Mike’s President Hoyt Jones as Advisor to the Board

Jones previously served as president of Jersey Mike’s Franchise Systems, Inc., where he contributed to franchise development and operations.

“Hoyt brings a rare combination of franchise, marketing and brand-building expertise that will help shape Starbird’s next chapter,” said Greg Levin, chief executive officer of Starbird. “His experience helping build one of the country’s most disciplined multi-unit restaurant brands will be invaluable as we enter new markets while protecting the standards and brand integrity that define Starbird.”

As an advisor to the board, Jones will provide strategic counsel on operational discipline and long-term scalability. With extensive experience guiding multi-unit networks, he has helped translate brand strategy into in-restaurant execution while supporting partners and strengthening performance standards.

“Starbird has built a compelling brand and a strong operational foundation,” said Jones. “I’m excited to support the board and leadership team as the company continues developing a franchise platform designed for sustainable, scalable growth.”

Jones' appointment followed the hiring of Levin as CEO.