Cicis Invites Fans to Take a Bite Out of Fall with New Pumpkin Spice Cinnamon Rolls

Cicis is introducing a new Pumpkin Spice Cinnamon Rolls dessert for a limited time, featuring a flavored icing and a sweet, spicy flavor profile.

Read the original at Franchising.com
Cicis Invites Fans to Take a Bite Out of Fall with New Pumpkin Spice Cinnamon Rolls

TL;DR

Cicis is introducing a new Pumpkin Spice Cinnamon Rolls dessert for a limited time, featuring a flavored icing and a sweet, spicy flavor profile. The dessert is part of Cicis' new branding campaign, 'Endless Pizzabilities'.

Available for a limited time, Pumpkin Spice Cinnamon Rolls will “roll-out” on Cicis buffets nationwide starting on September 12. The dessert will feature Cicis’ first ever flavored icing, offering notes of cinnamon, clove and nutmeg in every ooey, gooey bite. The same price as standard cinnamon rolls, the fall LTO will also be available for pick-up and delivery through the MyCicis app until October 30.

“Our cinnamon rolls are already a favorite among our loyal fans – when you see the steamy, sweet rolls at the end of the buffet, it’s nearly impossible to say no,” said Jeff Hetsel, President and COO of Cicis. “Our new fall offering takes the mouth-watering dessert to the next level. Forget lattes – the new marking of fall is Cicis’ Pumpkin Spice Cinnamon Rolls!”

The Pumpkin Spice Cinnamon Rolls are a continuation of Cicis’ new branding campaign, “Endless Pizzabilities™.” A dramatic, creative departure for the brand, the new campaign invites fans to dream big alongside its new whimsical spokesperson, C.C. Pazzini. This LTO is the first of many for the innovative genius as Cicis puts a strong focus on welcoming fans back to its dining rooms to try new flavors and menu offerings. At Cicis, the pizzabilities are endless!

Founded in 1983, Irving, Texas-based Cicis invented the Unlimited Pizza Buffet concept, offering guests a wide variety of pizzas, including traditional crust and flatbreads, along with pastas, salads and desserts for dine-in, to-go and catering. With nearly 300 restaurants in 30-plus states, Cicis has been ranked by CNN Money as the No. 1 "Casual Dining Pizza Chain (for your money) in America," named by Technomic as the No. 2 "Most Kid-Friendly Chain as voted by Millennial Moms" and recognized by Nation's Restaurant News among its Top 200 Restaurant Chains.

Cicis is an iconic, modernized restaurant that pushes the limits of the regular family dining experience. With unlimited opportunities for revenue, multiple restaurant designs and off premise-options, Cicis is constantly evolving with the industry.

In this story

This story was originally published in Franchising.com on September 13, 2022. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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