Caring Transitions La Crosse, Wisconsin

Abraham Mohamed has seen firsthand how difficult transitions can be — not just logistically, but emotionally. After helping his own parents move into a new home, he understood the toll it takes on families and seniors. Now, as the owner of Caring Transitions of La Crosse, Wisconsin, opening August 5th, Mohamed is combining his health care background and entrepreneurial spirit to meet a growing need in his community. With few competitors and a large senior population, he saw an opportunity to both build a meaningful business and offer a service that truly matters.

Abraham Mohamed: I worked as a CNA for a number of years, and then I worked at a company that helped people with regional disabilities. I’ve always wanted to help people, and I’ve always wanted to own my own business — that’s a big reason why I made this move. It wasn’t just for financial reasons, though that’s part of it. I had never been a business owner before, so I started looking into franchising. Franchising can guide you and support you in how to run a business.

We had an unbelievable coaching team at Caring Transitions. I wanted that support from people who had been through it before.

Mohamed: I thought franchising would be a good way to get started as a business owner. What I’ve learned is that the support makes all the difference. You’re not doing it alone — you have people helping you every step of the way. That was a big draw for me.

Mohamed: There isn’t a lot of competition for these kinds of services here in La Crosse. The need is big — we have a large senior population, and when it comes to competitors, you don’t really see any big names. That really attracted me to the brand.

The history of Caring Transitions was also a big selling point. They have a great track record. The numbers don’t lie — they haven’t lost any battles throughout the years. The team was very transparent and upfront from the beginning. They didn’t just want to sell something; they wanted to find the right people to represent the brand. The more meetings we had, the more interested and invested we became.

Mohamed: I’m definitely looking to grow — I want to get another territory in the future. But first, I want to build something strong here in La Crosse and really become a trusted part of the community.

Mohamed: We helped our own parents move, and we really felt how emotional that time can be. It was tough for us, and it was tough for them too. That’s one of the big things that motivates me. We’ve felt that stress ourselves — even in the best circumstances, moving can be a challenge. We want to be here to help other families through it.

Mohamed: Never stop learning. As a new owner, you learn something new every day. Don’t worry if you’re struggling at the start — just keep learning and asking questions. That’s the most important thing any new business owner can do. Don’t let a lack of knowledge get you down in the beginning — just keep going.

Caring Transitions provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life's many transitions while providing a total and easy solution for clients in their time of need. Through their proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site.

With more than 350 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions.