The NOW Massage: Franchise Costs, Profit and Locations

REPORTED ROI (Item 19): $1.2 million

The NOW Massage is a massage boutique franchise that offers a luxury experience at an accessible price. Targeting younger customers, The NOW Massage brings high-quality, customizable massages to the growing self-care and wellness space and serves as “an oasis” that allows its customers to get away from the hustle and bustle of daily life.

There are currently over 60 boutiques open across the U.S., and The NOW Massage notes that over 150 licenses have been sold. With the wellness and self-care spaces only growing, The NOW Massage is positioned to continue expanding in markets across the country.

The NOW Massage is “a refuge to help [customers] disconnect from the outside world and reconnect within.” The brand specifically focuses on Gen Z and Millennial customers with a more affordable membership model that makes luxury accessible for the customer base that encompasses over 150 million people.

With the potential to sell services, memberships, gift cards, enhancements and retail products, The NOW Massage franchisees have an opportunity to capture multiple streams of revenue and encourage repeat business.

The NOW Massage notes an average franchise gross revenue of $1.2 million.

The initial investment to open a The NOW Massage boutique ranges from $477,459 to $819,109, but the franchisor notes that the average initial investment is $648,284.

The franchise fee for The NOW Massage is $60,000.

• Jeff Platt — President

• Christina Dale — Vice President, Franchise Development and Real Estate

• Charmaine Elequin — Chief Financial Officer

• Meg Gannon — Vice President, Construction

• Glenn Lord — Senior Vice President, Operations

• Jennifer Murphy — Vice President, Learning & Development

• Michelle Sandonato — Vice President, Strategy

• Kendra Spencer — Vice President, Franchise Marketing

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