How Joshua Tree Experts Compares to Monster Tree Services

Joshua Tree Experts, the emerging Pennsylvania-based tree maintenance, lawn care and pest control franchise, continually stands out in the field. With a wider range of service offerings than most tree care franchises provide, excellent employee and client retention and a true focus on preservation, Joshua Tree Experts has both a reputation and business model that shine next to its competitors.

“We want our franchisees to truly understand the value they’re receiving when they invest with Joshua Tree Experts,” said Joshua Malik, founder and CEO. “We’ve built a business model that is primed to scale, and our success can be attributed to three primary characteristics. We offer what we call the ‘Joshua Tree Three,’ meaning franchisees can diversify their revenue streams, we have industry-leading retention rates with employees and clients alike, and we truly focus on preservation.”

Here is what you need to know when comparing the Joshua Tree Experts franchise opportunity to that of Monster Tree Services.

Service offerings compared

In addition to its tree maintenance services, Joshua Tree Experts also offers lawn care and pest control services. While the tree maintenance segment is lucrative, it is highly likely that tree maintenance clients also have a need for lawn care and pest management services — two very common, persistent needs. By expanding to offer additional services, Joshua Tree Experts allows its franchisees to market multiple services to a single client base that already knows and trusts the brand.

“Being able to cross-market generates more revenue,” said Malik. “We have about 60% recurring revenue, and I think a huge factor in that is us providing the additional services. That’s a huge differentiator from our competitors like Monster Tree.”

Many tree maintenance and tree care franchises focus heavily on removal. For example, Monster Tree Services advertises emergency tree service (removal of damage-causing downed trees and limbs), professional tree removal and tree trimming and pruning (cabling and bracing, tree inspections, corrective pruning, deadwooding and crown density reduction) in addition to its arborist consultation services.

Joshua Tree Experts, on the other hand, advertises seven types of tree care services in addition to tree removal services — a last resort.

“We definitely focus more on preservation work. We’re looking into preserving trees, not removing them,” explained Malik. “You’ll never see an advertising piece from Joshua Tree Experts that says, ‘Let’s remove trees rather than trying to save them.’ We want to preserve the trees. We want our clients to understand how a tree adds aesthetics to a property. How it unifies the property or how it adds more value to the property itself by shading the home or blocking an unsightly property nearby. We look to secure or improve property value by protecting and caring for the trees around a home.”

Education and retention focus

“We definitely focus on education,” said Tom Armstrong, vice president of franchise operations. “That’s why we limit ourselves to five to seven appointments each day. We need the ability to spend time on a property with our clients because nine out of 10 people are not aware of the importance of the work we do. We take the time to explain our approach and dig down into all of the options we have available to help a tree before we resort to removing it.”

Joshua Tree Experts’ retention rates stand out among many in the industry, not just Monster Tree Services’.

“Our retention rates are well above industry average by double digits,” said Malik. “And not just employee retention, but also client retention. Both of these statistics greatly benefit the franchise owner.”

Because of the culture Joshua Tree Experts has established in its system, franchise owners can spend less time and resources managing employee turnover and can feel confident in their ability to secure repeat revenue with clients who have already built a trust for Joshua Tree Experts.

“The biggest difference in the retention rate is our culture both internally, with the team, and externally, with our clients,” added Armstrong. “Our retention rates speak for themselves. That’s something that truly proves the value that lies in our business as it's evaluated by those that work in it and those who are serviced by it, which is far more important than a conceptualized list of company culture points. We have proven that our culture is what we say it is, and employees and clients see that, too.”

As Joshua Tree Experts continues to grow, it is leveraging a robust support infrastructure to drive a low-cost, scalable business opportunity. With a goal to welcome 12 franchisees to the system in 2023, the franchisor is focusing its development efforts in Colorado, Georgia, Texas, Massachusetts, New Jersey, North Carolina, Ohio and Pennsylvania.