Chili's® $10.99 3 For Me® Menu Goes After Fast Food's So-Called

With a lineup of Big Crispy chicken sandwiches – all hand-battered and larger than the McCrispy sandwich – Chili's notes that the Big Crispy filet is over 80% bigger than the McCrispy breaded filet, according to a local study.

"Over the past few years, we've exposed the fast food shrinkflation by serving our massive burgers in the industry-leading $10.99 3 For Me meal for a value that can't be found in the drive-thru," said George Felix, Chili's Chief Marketing Officer. "Now, we're setting our sights on fast food chicken sandwiches, offering our gigantic Big Crispy and Spicy Big Crispy chicken sandwiches in the same 3 For Me value meal. This is a shakeup to the chicken sandwich category that is long overdue, and one that our guests are going to love."

A promotional event titled "Big Crispy Food Court" took place in New York City on April 16, from 11 a.m. to 5 p.m. EST.

The Big Crispy is available at Chili's restaurants nationwide in several variations, all served with a side of the brand's house-made ranch for the perfect bite every time:

• Big Crispy – A thick, hand-battered chicken breast with creamy mayo and crisp pickles on a toasted bun, available on the 3 For Me menu with fries, bottomless chips and salsa and an unlimited fountain drink for $10.99.

• Spicy Big Crispy – The same chicken breast with a spicy mayo that delivers a slow-building heat, balanced with pickles. The Spicy Big Crispy was an early bestseller in test markets and is now available on the $10.99 3 For Me menu.

• Honey-Chipotle Big Crispy – The Big Crispy tossed in Honey-Chipotle sauce, topped with pickles and served as an entrée with white cheddar mac & cheese and fries.

• Nashville Hot Big Crispy – One of the most exciting flavors on national menus in the past few years is now available as a Big Crispy sandwich. The spicy profile is balanced with pickles and served with white cheddar mac & cheese and fries.

• Buffalo Big Crispy – Rounding out the sauced Big Crispy lineup is this classic chicken pairing, also topped with pickles and served as an entrée with white cheddar mac & cheese and fries.

• Deluxe Big Crispy – Topped with two crispy slices of thick-cut bacon, melty Swiss cheese, mayo, and fresh lettuce and tomato for an even heartier bite. The Deluxe Big Crispy is also served with a side of white cheddar mac & cheese and fries.

At a time when consumers expect more for their money, Chili's continues to deliver a full-service dining experience at a price point comparable to the drive-thru.

1 McCrispy® is a registered trademark of McDonald's Corporation. 2 In a study conducted in the Dallas-Ft. Worth area, the average Big Crispy™ breaded filet (cooked) was 82% bigger than the average McCrispy® breaded filet (cooked).